About Guardian

Guardian has been a provider of insured Life and Pensions products for over 180 years. During that time there have been many changes in our own organisation as well as within the industry. We're now part of AEGON UK but we continue to administer all existing individual Life and Pension policies for our current Guardian customers, from our offices in Lytham St Annes, Lancashire. Read more about Guardian »

Our commitment to our customers

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Customer support

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Frequently asked questions

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Warning

We have received information that the Guardian Financial Services brand and 'owl' logo have been used fraudulently, by a person or persons offering unsecured personal loans. Guardian Financial Services does not offer personal loans of any kind. Any person purporting to offer personal loans on behalf of Guardian Financial Services has no connection with this company or any other company within the AEGON UK Group. If you have an enquiry regarding this matter please email us at uksops.support@aegon.co.uk.

The ‘owl’ logo and ‘GUARDIAN’ mark are registered trademarks in the UK owned by Guardian Financial Services or their parent company. The 'owl' logo and ‘GUARDIAN DIRECT’ brand are in use legitimately by Stonebridge International Insurance Ltd and AEGON Direct Marketing Services Ltd. Both are members of the AEGON group.

An AEGON company

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Important information for financial advisers: AEGON UK terms of business

Guardian Assurance plc, Guardian Linked Life Assurance Ltd and Guardian Pensions Management Ltd; Registered Office: Ballam Road, Lytham St Annes, Lancashire FY8 4JZ. Telephone number 0870 609 0110. Registered in England (Nos 38921, 1397655 and 985480). All are authorised and regulated by the Financial Services Authority.