About us

Guardian was established in 1821. Originally Guardian Fire & Life, it was renamed as Guardian Assurance in 1902.

In the mid 1960s, Guardian Assurance established a new base at Lytham St Annes in Lancashire for its expanding life and pensions business.

In 1968 the company merged with Royal Exchange Assurance to form the Guardian Royal Exchange Group (GRE).

In 1999, the life and pensions businesses of GRE (which included Guardian Financial Services) along with the Guardian name were acquired by AEGON UK, part of the global AEGON Group.

In November 2011 we were acquired by leading European private equity firm Cinven. Cinven acquires successful companies and helps them grow and develop. They take a responsible approach towards their portfolio companies, their employees, suppliers and local communities, the environment and society as a whole.

Guardian Financial Services is the trading name for Guardian Assurance Ltd.