Performance against our customer priorities
AEGON’s customer approach
We recognise that customer satisfaction is absolutely vital to running a successful business.
So we work hard to keep you at the centre of our thinking right across our organisation, from the processes we follow, to the recruitment and training of our people and the clarity of our communications.
Last year we set some priorities to help meet our Customer Impact commitments:
- fair treatment in all of our dealings with you
- the right products and services for you
- high-quality service
- ease of doing business with us
- clear and meaningful communication
In this report, we explain how we're doing against each of these.
Customer Impact survey
Each year, an independent survey is carried out on behalf of Customer Impact, to assess how well member companies are doing against their commitments.
The survey includes people who have:
- recently bought a product (because we don’t sell new products, Guardian wasn’t included in this part of the survey)
- recently made a claim
- held a product for some time
It helps us to understand how our industry is performing in general, and how Guardian is faring within this.
